I think that sometimes those of us who are really into fashion forget that the rest of the world isn’t on the same page. The conceptual garments of a designer we love may not go over well with people who don’t know much beyond fast fashion, which is why I’m afraid that MMM x HM isn’t going to be as successful as previous collaborations.
Take for instance the Versace collaboration. Versace is a household name and the collection itself was questionable but it appealed to the masses (personally, I think Versace is tacky, but people scooped that shit up anyway). MMM isn’t as popular and the designer’s collaboration with H&M is a spin on some of the brand’s iconic pieces, conceptual pieces that when translated for a huge company are still too much for the average shopper.
I love what MMM has created for H&M, but I’m pretty sure I’m in the minority. People don’t go to H&M for Belgian minimalist fashion, they go for tight dresses and bandage skirts. I guess we’ll just have to wait and see how well the collection does next month, but I have a feeling people won’t be lining up on November 15 the way they did for previous collabs. Check out the rest of the lookbook at Fashionista including a few men’s looks.
Images via Fashionista.com